Nikhil Patel of Jahia, will present an example of tracking that respects the customers’ privacy. This presentation will first address the problem of existing tracking and privacy policies. In addition, Nikhil will provide an introduction to the new Apache Unomi project, currently in incubation. Unomi is a reference implementation of the OASIS ConteXt Server specification aimed at standardizing personalization technologies while addressing privacy issues at the same time.